Photos Courtesy Ken Iyobe
American bass fishing fans may recognize the name Ken Iyobe from his two year stint on the Bassmaster Elite Series, or his subsequent quest to requalify for the big show through the Bassmaster Opens. While Ken has made quite the mark while on the water, he is equally as passionate about his business ventures off of the water. Iyobe’s tackle company, Ten Feet Under
is quickly becoming a sought after brand not only in Japan, but is also gaining attention in the U.S. market. We recently caught up with Ken to get some more information on the company and the story behind the brand.
How did you start the brand 10ft Under?
“The brand was a result of my passion to help everyone catch more fish. I started
10ftu to produce lures that would give anglers the tools they needed to be successful in that quest.”
What is the meaning behind the name 10ft Under?
“I just love shallow water fishing! That’s why it’s named ten feet under.”
What baits and products will 10ft under offer?
“Right now we offer swimbaits, wooden crankbaits, hand poured plastics, spinnerbaits, and tubes. We have some other new products on the way also that I am really excited about.”
Where do you get your inspiration and passion for bait design?
“Sometimes I will get an idea for a bait while I am on the water fishing. Other times I will just sit down at my desk and draw images and designs of things I think might work. All of my designs are based on my passion to fish for bass all over the world and that is what makes me keep going and inspires me.”
Everyone wants to know when the brand will be available in the U.S. and where they can get their hands on your baits?
“
Carolina Fishing Tackle will be the first retailer in the states. They just put in their initial order and the shipment should be in the first or second week in September.”