Contingency programs are a great way to make some extra money. Even if you don’t win a tournament, you could still be the highest finisher registered for contingency programs and be eligible to win money and/or prizes! Read more
With the cost of new bass boats at an all time high, those who are considering purchasing a new rig are looking for creative ways to save or earn extra money with their new boat purchase. Contingency programs, although based on tournament performance, can be a great way to make some extra cash and take the sting out of the sticker price. This guide summarizes the contingency programs that the major boat manufacturers are currently offering and you can see which one might be the best for you.
The Pro Angler YouTube Channel Guide is for people that love to watch and learn from professional anglers on YouTube, this guide can quickly show which pro bass anglers have a YouTube channel in 2022. If an angler has a channel listed you can click to go directly to their channel.
Pro Angler YouTube Channel Guide
Bassmaster Elite Series | |||
Angler First Name | Angler Last Name | YouTube | Link |
Daisuke | Aoki | Inactive | |
Matt | Arey | Active | Matt Arey Fishing |
Justin | Atkins | Inactive | |
Todd | Auten | Inactive | |
Drew | Benton | Active | The Cut Line |
Stetson | Blaylock | Active | Stetson Blaylock Fishing |
Scott | Canterbury | Inactive | |
Brandon | Card | Inactive | |
Hank | Cherry Jr | Inactive | |
Jason | Christie | Active | Jason Christie Fishing |
Gary | Clouse | Inactive | |
Rick | Clunn | Active | Rick Clunn |
Brandon | Cobb | Inactive | |
Keith | Combs | Inactive | |
Drew | Cook | Active | The Cut Line |
John | Cox | Inactive | |
John | Crews Jr | Active | John Crews |
Clent | Davis | Inactive | |
Greg | DiPalma | Active | Greg DiPalma |
Josh | Douglas | Active | Josh Douglas Fishing |
Bob | Downey | Active | Bob Downey Fishing |
Seth | Feider | Inactive | |
Austin | Felix | Inactive | |
Jacob | Foutz | Inactive | |
Marc | Frazier | Inactive | |
Micah | Frazier | Inactive | |
David | Fritts | Inactive | |
Darold | Gleason | Active | Darold Gleason Fishing |
Buddy | Gross | Inactive | |
Jeff | Gustafson | Active | Jeff Gustafson |
Greg | Hackney | Inactive | |
Skylar | Hamilton | Inactive | |
Justin | Hamner | Inactive | |
Ray | Hanselman Jr | Inactive | |
Jamie | Hartman | Inactive | |
Matt | Herren | Inactive | |
Derek | Hudnall | Active | Derek Hudnall |
Cody | Huff | Inactive | |
Mike | Huff | Inactive | |
Michael | Iaconelli | Active | Mike Iaconelli Fishing |
Takumi | Ito | Inactive | |
Carl | Jocumsen | Active | Carl Jocumsen |
Chris | Johnston | Inactive | |
Cory | Johnston | Inactive | |
Jonathan | Kelley | Active | Jonathan Kelley Fishing |
Steve | Kennedy | Inactive | |
Kenta | Kimura | Inactive | |
Koby | Kreiger | Inactive | |
Caleb | Kuphall | Inactive | |
Shane | LeHew | Inactive | |
Brandon | Lester | Active | Brandon Lester Fishing |
Lee | Livesay | Inactive | |
Wes | Logan | Active | Wes Logan Fishing |
Ed | Loughran III | Inactive | |
Bill | Lowen | Inactive | |
Scott | Martin | Active | Scott Martin |
Masayuki | Matsushita | Inactive | |
Mark | Menendez | Active | MM Bass TV |
Chad | Morgenthaler | Inactive | |
Brock | Mosley | Inactive | |
Paul | Mueller | Inactive | |
David | Mullins | Inactive | |
Bryan | New | Inactive | |
Brandon | Palaniuk | Active | BMP Fishing |
Luke | Palmer | Inactive | |
Chad | Pipkens | Inactive | |
Cliff | Pirch | Inactive | |
Jacob | Powroznik | Inactive | |
Cliff | Prince | Inactive | |
Jay | Przekurat | Inactive | |
KJ | Queen | Inactive | |
Alex | Redwine | Active | Alex R Fishing |
Tyler | Rivet | Inactive | |
Matt | Robertson | Inactive | |
Pat | Schlapper | Active | Pat Schlapper Fishing |
Bryan | Schmitt | Inactive | |
Bernie | Schultz | Inactive | |
Hunter | Shryock | Active | Hunter Shryock Fishing |
Josh | Stracner | Inactive | |
Caleb | Sumrall | Inactive | |
Gerald | Swindle | Active | Gerald GMAN Swindle |
Jesse | Tacoronte | Inactive | |
Frank | Talley | Inactive | |
Patrick | Walters | Inactive | |
Joseph | Webster | Inactive | |
Kyle | Welcher | Active | Kyle Welcher |
Clark | Wendlandt | Inactive | |
Brad | Whatley | Inactive | |
Jake | Whitaker | Inactive | |
David | Williams | Active | David Williams Pro Fisherman |
Jason | Williamson | Inactive | |
Matty | Wong | Inactive | |
Jay | Yelas | Inactive | |
Chris | Zaldain | Active | Zaldaingerous |
Bass Pro Tour | |||
Angler First Name | Angler Last Name | YouTube | Link |
Casey | Ashley | Inactive | |
Adrian | Avena | Inactive | |
Josh | Bertrand | Inactive | |
Tommy | Biffle | Inactive | |
Zack | Birge | Active | Zack Birge Fishing |
Stephen | Browning | Inactive | |
Brent | Chapman | Active | Brent Chapman Fishing |
Luke | Clausen | Active | Luke Clausen |
Dustin | Connell | Active | DC Fishing |
Brandon | Coulter | Inactive | |
Cliff | Crochet | Inactive | |
Mark | Daniels Jr. | Active | Mark Daniels Jr |
Mark | Davis | Active | Mark Davis Bass Fishing Pro |
Ott | DeFoe | Active | Ott DeFoe |
Boyd | Duckett | Inactive | |
David | Dudley | Active | David Dudley Outdoors |
Dakota | Ebare | Active | Dakota Ebare Outdoors |
Brent | Ehrler | Active | Brent Ehrler |
James | Elam | Inactive | |
Paul | Elias | Active | Paul Elias 101 |
Edwin | Evers | Active | Edwin Evers Fishing |
Todd | Faircloth | Inactive | |
Cole | Floyd | Inactive | |
Shin | Fukae | Inactive | |
Anthony | Gagliardi | Inactive | |
Shaw | Grigsby | Inactive | |
Roy | Hawk | Inactive | |
Dylan | Hays | Inactive | |
Brett | Hite | Inactive | |
Timmy | Horton | Active | Timmy Horton Outdoors |
Randy | Howell | Active | Randy Howell |
Clabion | Johns | Inactive | |
Alton | Jones | Inactive | |
Alton | Jones Jr. | Active | AJ Fishing |
Kelly | Jordon | Inactive | |
Gary | Klein | Inactive | |
Jeff | Kriet | Inactive | |
Jason | Lambert | Inactive | |
Bobby | Lane | Inactive | |
Chris | Lane | Inactive | |
Russ | Lane | Inactive | |
Jeremy | Lawyer | Inactive | |
Jordan | Lee | Active | Jordan Lee |
Matt | Lee | Active | mattleefishing |
Dave | Lefebre | Active | Dave Lefebre |
Jared | Lintner | Inactive | |
Justin | Lucas | Active | Justin Lucas Fishing |
Mike | McClelland | Inactive | |
Cody | Meyer | Inactive | |
Ish | Monroe | Inactive | |
Andy | Montgomery | Inactive | |
Andy | Morgan | Inactive | |
John | Murray | Active | John Murray Fishing |
Britt | Myers | Inactive | |
Michael | Neal | Inactive | |
Takahiro | Omori | Inactive | |
Cliff | Pace | Active | Cliff Pace Fishing |
Keith | Poche | Active | Keith Poche |
Skeet | Reese | Active | Skeet Reese Fishing |
Marty | Robinson | Inactive | |
Dean | Rojas | Inactive | |
Mark | Rose | Active | Rose Outdoors-Mark Rose |
Fred | Roumbanis | Inactive | |
Bradley | Roy | Active | Bradley Roy Fishing |
Ryan | Salzman | Active | Alabama Bass Guide |
Terry | Scroggins | Inactive | |
Fletcher | Shryock | Inactive | |
Gerald | Spohrer | Active | Gerald Spohrer Fishing |
Jeff | Sprague | Inactive | |
Wesley | Strader | Active | Wesley Strader |
Scott | Suggs | Inactive | |
Randall | Tharp | Active | Randall Tharp Fishing |
Bryan | Thrift | Inactive | |
Kevin | VanDam | Active | Kevin VanDam |
Jonathan | VanDam | Inactive | |
Greg | Vinson | Active | Greg Vinson |
David | Walker | Inactive | |
James | Watson | Inactive | |
Jacob | Wheeler | Active | Wheeler Fishing |
Jesse | Wiggins | Active | Jesse Wiggins Fishing |
Tackle Warehouse Pro Circuit | |||
Angler First Name | Angler Last Name | YouTube | Link |
Shannon | Abbott | Inactive | |
Jason | Abram | Inactive | |
Barron | Adams | Inactive | |
Stephen | Albertson | Active | Steve Albertson Fishing |
Stuart | Arthur | Inactive | |
Tai | Au | Active | Tai Au |
Evan | Barnes | Inactive | |
Clayton | Batts | Inactive | |
Mickey | Beck | Inactive | |
Matt | Becker | Active | Matt Becker Fishing |
Jason | Blair | Inactive | |
Greg | Bohannan | Inactive | |
Terry | Bolton | Inactive | |
Josh | Bragg | Active | Josh Bragg Fishing |
Jeff | Bridges | Inactive | |
Aaron | Britt | Inactive | |
Grae | Buck | Active | Grae Buck Fishing |
Miles | Burghoff | Active | Sonar Fishing |
Josh | Butler | Inactive | |
Jon | Canada | Inactive | |
Keith | Carson | Inactive | |
Joey | Cifuentes | Active | Joey Cifuentes Fishing |
Ramie | Colson Jr. | Inactive | |
Justin | Cooper | Inactive | |
Kyle | Cortiana | Active | Kyle Cortiana Fishing |
John | Cox | Inactive | |
Mitch | Crane | Inactive | |
Lance | Crawford | Inactive | |
Alex | Davis | Active | Alex Davis |
Darrell | Davis | Inactive | |
Randy | Despino | Inactive | |
Tommy | Dickerson | Inactive | |
Scott | Dobson | Inactive | |
Phillip | Dutra | Inactive | |
Dakota | Ebare | Active | Dakota Ebare Outdoors |
Charlie | Evans | Inactive | |
Ron | Farrow | Inactive | |
Mark | Fisher | Inactive | |
Trevor | Fitzgerald | Inactive | |
Cole | Floyd | Inactive | |
Tim | Frederick | Inactive | |
Nick | Gainey | Inactive | |
Jacopo | Gallelli | Inactive | |
Grant | Galloway | Inactive | |
Kyle | Gelles | Inactive | |
Ricardo | Gonzalez | Inactive | |
Shonn | Goodwin | Active | Shonn Goodwin Fishing |
Matt | Greenblatt | Inactive | |
Christian | Greico | Active | Christian Greico |
Chad | Grigsby | Active | Chad Grigsby Fishing |
Chris | Groh | Active | Chris Groh Fishing |
Blake | Hall | Inactive | |
Kyle | Hall | Active | Kyle Hall Fishing |
Cole | Harris | Active | TheCHamplainKid |
Nick | Hatfield | Inactive | |
Dylan | Hays | Inactive | |
Cole | Hewett | Active | Cole Hewett Fishing |
Billy | Hines | Inactive | |
Brett | Hite | Inactive | |
Jamie | Horton | Inactive | |
Miles | Howe | Inactive | |
Randy | Howell | Active | Randy Howell |
John | Hunter | Active | John Hunter Fishing |
Charlie | Ingram | Inactive | |
Clabion | Johns | Inactive | |
Brad | Knight | Inactive | |
Takayuki | Koike | Inactive | |
Bobby | Lane | Inactive | |
Cal | Lane | Inactive | |
Chris | Lane | Inactive | |
Brian | Latimer | Active | Brian Latimer |
Nick | Lebrun | Active | Nick LeBrun Bass Fishing |
River | Lee | Inactive | |
Robby | Lefere | Active | Robby Lefere Fishing |
Jason | Lieblong | Inactive | |
Shane | Lineberger | Inactive | |
Andrew | Loberg | Inactive | |
Steve | Lopez | Inactive | |
Richard | Lowitzki | Inactive | |
Justin | Lucas | Active | Justin Lucas Fishing |
Terry | Luedtke | Inactive | |
Lendell | Martin Jr | Inactive | |
Michael | Matthee | Inactive | |
Cameron | Mattison | Inactive | |
Mike | McClelland | Inactive | |
Bill | McDonald | Active | Bill McDonald Fishing |
Jeff | McLain | Inactive | |
Brandon | McMillan | Inactive | |
Jared | McMillan | Inactive | |
Jason | Meninger | Inactive | |
Colby | Miller | Inactive | |
Kerry | Milner | Inactive | |
Kurt | Mitchell | Inactive | |
Tom | Monsoor | Inactive | |
Brandon | Mosley | Inactive | |
Jim | Moynagh | Active | Moynagh Bass Fishes |
Robert | Nakatomi | Inactive | |
Michael | Neal | Inactive | |
Corey | Neece | Inactive | |
Jimmy | Neece Jr | Inactive | |
Ron | Nelson | Inactive | |
Dickey | Newberry | Inactive | |
Andy | Newcomb | Inactive | |
James | Niggemeyer | Active | James Niggemeyer Fishing |
Larry | Nixon | Inactive | |
Lance | Oligschlaeger | Inactive | |
Eric | Oliverson | Active | Eric Olliverson Fishing |
Lane | Olson | Inactive | |
Jordan | Osborne | Inactive | |
Bruce | Parsons | Inactive | |
Dave | Parsons | Inactive | |
Cody | Pike | Inactive | |
Pete | Ponds | Inactive | |
Tom | Redington | Active | Tom Redington |
Matt | Reed | Inactive | |
Clark | Rheem | Active | EliteAnglerAcademy |
Jimmy | Reese | Inactive | |
Skeet | Reese | Active | Skeet Reese Fishing |
Jason | Reyes | Inactive | |
Jeff | Reynolds | Inactive | |
Darrel | Robertson | Inactive | |
Ricky | Robinson | Inactive | |
Mark | Rose | Active | Rose Outdoors-Mark Rose |
Rusty | Salewske | Inactive | |
Casey | Scanlon | Active | Casey Scanlon Fishing |
Colby | Schrumpf | Active | Colby Schrumpf Fishing |
Chase | Serafin | Inactive | |
Braxton | Setzer | Active | Braxton Setzer |
Spencer | Shuffield | Active | Spencer Shuffield Fishing |
Blake | Smith | Inactive | |
Derrick | Snavely | Inactive | |
Matthew | Stefan | Active | Matt Stefan Fishing |
Tyler | Stewart | Inactive | |
Troy | Stokes | Inactive | |
Wesley | Strader | Active | Wesley Strader |
Laramy | Strickland | Inactive | |
Mike | Surman | Inactive | |
Randall | Tharp | Active | Randall Tharp Fishing |
Scott | Towry | Inactive | |
Rusty | Trancygier | Inactive | |
J Todd | Tucker | Inactive | |
Jim | Tutt | Inactive | |
Jason | Vance | Inactive | |
Martin | Villa | Inactive | |
John | Voyles | Active | John Voyles Fishing |
David | Walker | Inactive | |
Jacob | Wall | Active | JacobWallFishing |
Todd | Walters | Active | Todd Walters Fishing |
Chad | Warren | Inactive | |
Jimmy | Washam | Active | Jimmy Washam Fishing |
Joshua | Weaver | Active | Joshua Weaver Fishing |
Mitchell | Webb | Inactive | |
Kyle | Weisenburger | Active | Kyle Weisenburger |
Joe | Weiberg | Inactive | |
Scott | Wiley | Inactive | |
Tyler | Woolcott | Active | Tyler Woolcott |
Gary | Yamamoto | Inactive | |
Steve | York | Inactive |
What do you need to know to be the best co-angler to increase your success in tournaments? Maybe you just started fishing tournaments or have only fished with friends before. You signed up for boater, co-angler tournaments this year and want to know what to expect. This guide gives you all the suggestions to make sure your tournament day goes as well as possible.
These suggestions are important to ensure your day is a success as you are entering someone else’s boat, which can be the same as entering their house in some cases. The boater has spent a lot of money and time to acquire his boat and most certainly has strong feelings about it. Preparing and planning ahead with these tips in mind will make sure it goes well. These recommendations were compiled from hundreds of days on the water fishing with numerous different boaters.
Be on time
- There is nothing more frustrating as a boater than to have to wait on a late co-angler, so please do your best to be on time if not early at the agreed meeting location. Write down the designated meeting time or save it as a note in your phone of when and where.
Boat rules
- Always a good idea to ask the boater if he has any “pet peeves” or boat rules. The simple gesture is a good way to start out the day and makes a good ice breaker. Some boaters will be very specific with how they want things in their boat and others might have very few preferences. Asking first thing in the morning will make it clear for you. The way to find out about “unwritten rules” is to ask right away.
Pay your way
- As you know, a day on the water is not free and a boat doesn’t run on “Thanks”. So, make sure you offer at least $40 toward the day’s expenses and consider more if your boater makes a very long run or incurs higher expenses in making your day successful.
Parking
- When parking the boater’s rig please be sure to be extremely careful. Backing and maneuvering a new rig can be a challenge for anyone to get used to a new truck brand and using different mirrors. If you are inexperienced backing, try to get some practice ahead of time in the dark. Backing in the dark with a long line of boats waiting can add a lot of pressure to your first backing experiences. If any accident occurs, please let your boater know immediately upon returning to the boat. Are the lights on “auto” or do you need to turn them off manually? Don’t walk away from the truck until all the lights turn off. Headlights off are easy to see, but are the running lights or a dome light still on? Make sure, as returning in the afternoon to a dead battery can cause real hassles. Triple check you have the keys before you hit the lock button. Also, when walking back to the dock to get picked up by your boater, make sure you take the driest path possible. Walking thru fresh cut grass, wet sand or dirt can quickly make a mess of a boat when stepping in and get the relationship with your boater off to a rough start.
Be ready to go
- When the boater says he is ready to move spots please be ready to go as well. Try not to have a lot of things to put away before the boat can get on plane. Over the course of a day this can waste valuable time and make the boater resent you for taking too long to be ready.
- One good rule of thumb is to try to be the first one to sit down when leaving a spot and the last one to stand up when you get to the spot.
Rods and tackle
- Try not to bring too many rods or too much tackle. The boater should tell you what to expect for the day so try to keep your load as light as possible.
- If the boater, ask you to bring or do something specific please try to conform with that as it will only help you both have a successful day (applies to shared weight format).
Netting and landing Fish
- It’s also a good idea to have a brief conversation about how the boater prefers to net/land the fish. Guys do things differently and it’s good to know what to do and expect regarding this before something bad happens.
Fish in the live well
- As a co-angler you don’t want to be the reason for a disaster happening with a fish jumping out of the live well. So, try to refrain from opening the live well unless the boater ask you to check on this fish and even when he does please pay attention and be ready for a fish possibly trying to jump out.
Casting angles and snags
- There will be times during any day where you might be in a difficult position to cast. Stay positive and make the most of what you have. Keep your lure in the water even if that means casting to the middle of the lake. Make sure your casts do not interfere or cross over the line of your boater’s cast. A good rule of thumb is to not cast in front of the consoles unless the boater tells you to do so. Also, try to keep your casts in the direction the boat is going this will make getting snagged lures more efficient. If you repeatedly make long casts behind the boat in the opposite direction and get snagged you better be prepared to break off as the boater will quickly tire of going backwards multiple times. Be prepared to lose some lures, if it is a simple jighead or Texas rig, just break it off. If it is a more expensive or exclusive rig, tell your boater right away you are snagged and ask him to “please help you get it” as soon as you are snagged instead of waiting until you move further away from it. It can also be a good idea to carry a simple lure retriever like a Pocket Whopper with you. It has a low cost, works quickly and is easy to store for non-boaters.
Need a seat?
- If you would like a seat in the back of the boat, please don’t forget to remind the boater to bring the seat for the day of fishing. Often times they don’t keep them in the boat so a simple reminder could make sure you have a comfortable day on the water.
Drinks
- Please try to refrain from bringing giant bottles of whatever you like to drink. Bottle sizes should be 12oz or less to allow the boater to have enough room for all the drinks and snacks that must go inside the cooler. Boat coolers full of ice don’t work well with large water bottles if you want to keep it cold. Never hurts to ask the night before also if your boater wants you to bring a bag of ice.
Things to bring
- Don’t forget the important items that will help you have a comfortable day on the water. These items are but not limited to:
- Valid Fishing License
- Life jacket. Do not assume your boater has one, bring one with you.
- Hat
- Sunglasses
- Buff/Sun Protection
- Snacks
Leave your fishing area clean
- This applies to during and after the day of fishing. If you re-tie or get out more things, put them away when complete. This helps with the ability to be ready to move to the next spot quickly. If the boater does allow you to use a back compartment, make sure you don’t leave it filled with trash when you remove your belongings at the end of the day.
Don’t step on the seats in the boat
- Every boat manufacturer has some sort of true step to get you to the back of the boat. Make sure that’s the only place you are stepping when accessing the back of the boat. Also, when you are accessing the back compartment try to refrain from putting your knee or weight in the middle of the seat as that’s how the seats get torn or seems come apart.
Rigs for success
- Shaky head, ned rigs, sticks and small swimbaits can be a great way to catch fish at any time of the year for any angler in the back of the boat. If your boater doesn’t provide a lot of information about what to expect for the next day these proven tactics can work anywhere and get bites in difficult conditions.
Be the extra pair of eyes
- When you are running on plane please assist the boater by looking out for any hazards that might occur. Even if he might already know about it or see it, it never hurts to be sure. Floating logs, ropes or nets can quickly end a day and often are low to the water and very hard to see. Four eyes are better than two, so treat the runs like you are driving and keep your eyes on the watch. Watch for other boats coming up from the sides that might be in the blindspot. It can also be a good idea to look behind you occasionally on longer runs and let the boater know if faster boats are approaching. That information can be very helpful to the boater as he plans turns or takes corners.
Fishing information
- It is never okay to tell your next day boater where you fished the day before because that could lead to you being in an uncomfortable situation if your next day boater takes you to that spot and your previous day boater is already there. Just because a boater brings you to a successful area does not mean you have the right to return on your own or in a different tournament. Respect his water and the effort he put into find the fish. An angler may spend 20 years learning a body of water thru time on the water, you might learn about that spot in 10 minutes, so respect the places you are taken and shown the same way you want anglers to respect your efforts.
Positive attitude
- A positive attitude can go a long way on making a day successful. Every cast counts and it is a long day, you most likely won’t have equal opportunity so be prepared for that. You might fish seven hours with no success and then catch your limit in 15 minutes. The end of the day is just as important as the start and the boater will relax when he starts to catch some fish or finishes his limit. This will open things up for you and give you better opportunities. In tournaments like the Bassmaster Opens the limit is three fish, so there will likely be a window during the day for you to get that filled. Shared weight formats also can help you work together better. Relax, have fun, work together and try to make a new friend. Experienced anglers can be a great network for you in the future as you look to advance your fishing level and meet more people in the fishing industry.
Be flexible, throw something different
- Your boater will have a plan for what he is going throw, be flexible and throw something different. It is easy after a couple of fish catches by your boater to want to throw the same bait, but throwing some different will often allow you to target different fish that your boater’s technique. It will also help you work together as a team and develop other ways to catch fish in that area.
Smoking/chewing tobacco
- This should ALWAYS be discussed the night before because a lot of Pro’s don’t allow smoking or chewing tobacco on their boat.
Dipping Dye
- Most Pro’s frown upon it. If you want to die a bait, try using the Pen type application. If you are using the Pen type, please don’t color a bait on the guys carpet or anywhere in the boat. Use one of your tackle boxes to lay your bait on to color it.
Special Needs
- If you have any special needs, please be sure to let the boater know ahead of time.
If you are looking for more great information on how to be the best co-angler, pro angler Bradley Hallman has a very helpful video from his years of experience fishing with co-anglers across the country. Follow these suggestions and you will have a great day on the water with your boater no matter how many fish you catch.
The Ultimate Guide on How to Get Fishing Sponsors-Updated June 18, 2020
If you are looking to become a sponsored fisherman, this ultimate guide will help you get started. Learn how to find fishing sponsorship opportunities and make yourself stand for the best chance to be sponsored by your favorite brands. This guide contains expert perspective from people that have spent years managing field staffs and pro staffs for numerous brands in the fishing industry. This ultimate guide will explain all the levels of sponsorships and give you suggestions for getting started and advancing to higher levels with brands you aspire to work with. These suggestions will work for bass, walleye or crappie anglers.
Fishing sponsorships have changed radically in the past three years. Companies used to only measure an angler by the totality of their tournament resume. Top tournament anglers spent decades practicing, competing and learning techniques across the country in order to succeed. Products sold because an angler won a tournament, and everyone wanted to know what that angler was using, which drove product sales. Those write ups came weeks or even months after the event in print magazines. The most successful anglers could also impact sales beyond tournament finishes. Public speaking and working with media to write articles rose in importance and changed the way brands valued anglers. The most valuable anglers were successful in tournaments and equally successful off the water with media. The past five years have seen the largest changes in the fishing industry take place. Globally, media and the consumption of media have changed forever. Information is now available instantly in a much wider range of platforms. The changing landscape of media has seen many traditional print and television platforms erode while the explosion of numerous new platforms have arrived.
The past few years have seen these changes accelerate, as platforms like Instagram and YouTube have given anglers the ability to reach large audiences outside of a tournament finish, television appearance, print or other traditional media outlet. No longer was it required to win or finish high in several tournaments to gain sponsorship with a brand. In some cases, you don’t even need to be a fishing expert any longer to be an influencer and impact sales in today’s world. Long time touring pros are seeing their contracts being cut in some cases and those funds are being re-directed to influencers from Instagram and YouTube. Successful brands like Googan and Tactical Bassin used their popularity with YouTube and social media to influence product sales and even launch their own branded products, racking up impressive sales across the country. Their reach and influence far exceed that of all but a few of the most successful pro anglers or fishing television celebrities.
To start off, let’s first take a basic look at the different levels of sponsorship for a better understanding. Anglers can start at the lower levels and progress up or they may build a successful platform and enter at a high level from the beginning. Different opinions exist as to what defines a “professional angler” and it is often not cut and dry. Traditionally, only anglers fishing Tour level tournaments or those with television programs were making all or considerable parts of their income from the fishing industry. Today, more anglers that have never fished at a Tour level or been on television are gaining considerable income from the industry.
High school/college programs- Many companies offer discount programs to scholastic anglers allowing them to buy products at 30%-50% discount from retail pricing. B.A.S.S., FLW and Collegiate Bass Championship all offer scholastic tournaments and coordinate discount programs for anglers competing in their trails. Student anglers can also reach out to brands directly and ask them if they offer a purchase program for students.
Field Staffer- Often there are two levels of field staffer, the first level involves the angler receiving a discount to purchase product they use. That discount is usually 40%-50% discount from the retail pricing. Ever notice a company that has thousands of anglers on their field staff, it is because they offer a discount to any angler that contacts them about sponsorships. An angler is really just a customer buying at a discount at this level as many companies use this program to launch their brand before they are able to get a lot of retail stores to stock their products. Other companies are selective and pick only a small amount of the applicants for their field staff. They strive to pick out who they feel are the most qualified candidates to help build their brand. The second level at this tier is receiving a budgeted amount of free product for their use. Some anglers may also be receiving unlimited free product.
Regional competitor- Anglers at these levels may be competing across a state or even across multiple states in a region. They can be fishing team tournaments or boater/co-angler tournaments and often times a combination of both. There are a number of great trails for anglers to fish at this level on a regional basis like Alabama Bass Trail, Texas Team Trail, Anglers in Action, Nichols Team Trail team tournaments. Boater/co-angler examples include trails like ABA and BFL . Anglers at this level can be receiving product discounts, free product and cash sponsorships in some cases.
Opens and Toyota Series- Until 2020, these trails were the stepping-stone to the two major tournament organizations B.A.S.S. and FLW. With the acquisition of FLW by Major League Fishing, they have now made the FLW Pro Circuit the entry point for the Bass Pro Tour. Many of the anglers in Opens and Toyota Series expect to start being paid for sponsorships to support their career at the next level. This is typically where paid sponsorships start for an angler to support a brand with his jersey or boat wrap. There are still many anglers at this level that are only receiving product support. The FLW Pro Circuit changing from the top level of FLW to a qualifying series for the Bass Pro Tour, caused many anglers to leave the FLW Pro Circuit to fish other tournaments like the Opens.
FLW Pro Circuit- Anglers at this level expect to have paying sponsors and boat wrap deals. Title sponsorships and boat wraps can garner $30,000+ annual income, but there are still many anglers that do not have paying sponsorships at this level.
Tour Level Pro- The departure of 67 anglers from the Elite Series to the Bass Pro Tour created many opportunities for anglers from the Opens or FLW to move to the Elite Series in 2019. While a third high level competitive trail created more opportunities for anglers it also made it more challenging for anglers to find paying sponsors. Brands in the industry did not increase their annual marketing budgets in many cases, so more anglers were now competing for the same amount of paying sponsors. Most brands focus their sponsorship dollars on the Eltie Series or Bass Pro Tour and many brands have had long term relationships with a number of those anglers. Non-endemics most often come into play at this level and can land anglers up to six figure sponsorship deals. Monthly contracts often range in the $300-$1500 a month level for anglers to promote a specific brand with title deals going much higher. While there are now a combined 167 anglers competing at this level, not all are fishing “full time”. Several anglers at this level still have other jobs or own a business they run when not competing.
With a quick summary of the levels of sponsorship, let’s turn our attention back to you. Start by defining what your goals are? Are you just looking to work with companies to receive free products or discounts or are you looking to advance into a career in professional fishing or influence? Starting with what your goals are is the best place to begin in order to plan your progress. An example is If you are only planning to fish at a local or regional level the odds of you having a high number of paying sponsors are pretty small. There are more anglers than ever before looking for sponsorships and brands are being bombarded with sponsorships requests. In reality, most of them have fixed marketing budgets every year and already have a number of anglers on staff. They are not looking to add a larger number of new anglers every year.
How should you get started? Identify brands you use frequently because you like or believe in their products. It may also be a company you like because of what they stand for. They may support conservation or donate portions of their proceeds to help fisheries. Make a list of those companies that you would want to partner with. It is often better to have a few very good relationships with companies rather than a large number of relationships that are not personal and are just product discounts. An application listing more sponsors than Kevin VanDam can raise red flags to field staff managers and indicate that you are just a person that wants discounts. Now plan to contact them in a way that will make you stand out. The #1 key every company is looking for is local people that can help them sell more product. You need to explain quickly and effectively how you can do that for them.
99% of the people start their search for sponsorship by emailing or applying on the brand website. Emailing the company contact or pro staff page is lazy, unless you want to just be a customer buying at a discount. To increase your chances of getting out of this group of everyone else you are going to have to differentiate yourself. 99% of these emails all say similar things. “I love your products, I have used them for a long time and I am fishing this tournament trail this year. I will promote your products on my social media, my YouTube channel I just started and, on my boat, truck and jersey”. Want to increase your odds of standing out, tell the brand specifically how you can sell products for them. Ask for a personal contact you can reach out to or schedule a call with. There is often a specific person responsible for managing the field staff. These people are generally very busy, so be prepared for that call and tell them very quickly and specifically how you can sell products for them locally where you live. Make a short presentation or video showing them the specific ways you can impact their sales. Don’t just say I will get you lots of exposure with my jersey and social media. Rather than telling them how you will promote, tell them how you will sell their products. Be specific with what you expect in return, state that you would like to start with a discount to purchase products and hopefully move to some free product in the future with good performance. Get started with a brand and show them how much you can help them in your local area. Most anglers apply and don’t hear anything back, so they just stop or email another company. Some brands receive hundreds of this type application every single week. You will need to make yourself stand out to get noticed. Did you know some companies wait for people to apply or contact them multiple times before considering them to make sure they are serious about being part of the team? The best salesman often hears “no” several times before closing the deal, you should expect to hear “no” at first also. Many anglers simply email 20 companies in one night all with the same generic email with only the brand name changed. Many anglers will list their current sponsors on their application to a new company. Make sure your current sponsors do not have competing products to the company you are applying to. If you list a clothing company as a sponsor and are applying to another clothing company it will be an instant “red flag” to the new brand. The clothing brands may be in different markets or segments of the outdoor industry, but it will be an instant concern to the person reviewing the application, unless you fully explain the situation. If you are looking to switch from one company to another company with similar products, then you should sever ties with the current company rather than list them as a current sponsor hoping you can easily switch.
Get even more specific and tell them how you will impact sales at a local store with their products. At the same time, create a relationship with that local store and help them sell those products by offering to help at promotions or sport shows. Provide a local fishing report for the store and highlight products in that store that are catching fish locally including the brand you are wanting to promote. Send them fish pictures or short stories they can use on their website or social media that can help them provide content to their customers. Go a step further and find the local sales rep for that area. These sales reps will really support people that sell products in their areas. They often have direct input into what anglers are on the field staff for a brand. A good relationship with them will go a long way in helping you secure a sponsorship with a brand. A good recommendation from a local dealer and a company sales rep can secure many sponsorships for you. It can be very beneficial to you in the process if a dealer recommends you ahead of your application. If you don’t make it this year and you are passionate about the brand, don’t give up. Thank them for the consideration and tell them you would like to continue to help the brand with their permission in any way possible. Check back frequently and let them you are still interested in the brand and willing to help in any way. A common mistake many anglers often make in their applications when listing their social media accounts is that all their accounts are private, so the manager can not even view what you are posting. If you want to be sponsored your accounts are going to have to be public, one so managers can review your posting history and two, so they know you will have an influence on as large a group of people as possible.
Now that you got accepted by the brand make yourself stand out. Many people at this level, get accepted order their free product and barely talk with the brand the rest of the year. Set a regular communication level with the brand you are working with. Don’t wait a year to send them a summary when you are ready to order product again. If you want to advance communication is the key. No good brand is going to send a lot of product to an angler to start. They are going to expect them to earn it with proven performance. Drop them an email with an update on your activities on a regular schedule. Email them with reports from your area. What is selling well, what is not? Competitor brands or products that may be doing well. A quick picture from a store in that area showing the brand products. Show the brand specific ways you are creating sales in your area for their products. Schedule a training session at a local retailer to teach their staff about the brand’s products and send a report back to your contact or local sales rep with pictures.
Just fishing tournaments is no longer enough to get a brand’s attention. Today’s pro staff managers are looking for anglers that use social media or YouTube effectively. Start your social media or YouTube channel and make content that is interesting or useful. All brands care about social media, video and YouTube. If you are not good at those platforms personally, you can still provide value by being willing to supply lots of pictures and content that can be used on social media. With the capabilities of today’s modern phones, anyone can quickly take good pictures and videos and submit them to a brand in seconds.
Content. Every brand is looking for more content every day. Learn to take good pictures, make short videos, write blogs, make graphics or social posts with the brand products and send to them on a regular basis. If you want to advance to the next level where you could be considered for a paid position, you are going to have to stand out at this level as most anglers never get past here.
Communication and hard work are keys. Most anglers want to be paid a lot first and then claim they will do a lot to help a brand. Take the opposite approach to stand out by doing a lot first. Ask about marketing related projects you can help with. Many of these managers are busy and welcome help.
What skills do you have that would best help you stand out? If you have great speaking skills, look to do seminars. If you prefer social media offer to help companies with social media. Leverage your personal strengths to give you the best chance to reach your goals. Work hard at each level, be consistent and communicate more than you think you should. Continue to work on relationships with the local retailers, sales rep and company staff. When you reach the next level with a brand keep doing the same things and over deliver what you said you would do. The fishing industry is relatively small
One of the most successful television celebrities and decorated anglers of all time recently started a YouTube at age 70. Roland Martin has a television and tournament career that is unmatched, yet he recently started a YouTube channel to reach new audiences and match the way anglers now want to consume fishing information. It is never too late to start a new platform or adjust to the changing media landscape.
You also want to think about the size of the brand you are applying to when planning your sponsor list. A small company may have limited positions available and a limited budget for anglers. Keep that in mind as you apply and tell them specifically how you can help. You may also be dealing with the company owner in many cases, which provides a great chance to stand out quickly. In contrast, when applying to a large company they are probably receiving hundreds of applicants. While they may have larger marketing budgets there will also be many more people competing for those same positions, so making yourself stand out is even more important.
This ultimate guide to sponsorship will help you in the process of obtaining and keeping sponsors within the fishing industry and beyond. Utilize these core principles to define your sponsorship journey and help determine what areas of promotion you can best utilize to show potential sponsors your worth. While there are always exceptions to the rules, following this guide will certainly assist you along the way in your journey to obtain and maintain sponsors.