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The Major League Fishing (MLF) communications team has been working tirelessly in preparation for REDCREST 2025, where the top 50 MLF anglers from 2024 – including the Top 40 anglers from the 2024 Bass Pro Tour – are competing for the prestigious REDCREST Championship and the $300,000 top prize. The tournament takes place April 3-6 on Lake Guntersville in Huntsville, Alabama and the league has pulled out all the stops, ensuring the event will be one of the most exciting and well-covered tournaments in the league’s history. In addition to the endemic media outreach that began in December, MLF kicked off their local media outreach efforts in February with a press tour in Huntsville, Alabama, visiting key outlets throughout the region to generate buzz and excitement for the event. During the tour, MLF’s communications team arranged multiple in-studio appearances and newspaper interviews for the competing pro anglers, sharing key event details, pitching storylines and spotlighting the talent that is competing in REDCREST 2025. For the last several weeks leading up to the event, the team has been working with endemic and local media to roll out local television segments – including an MLF-style Fish Off with the local CBS affiliate, multiple podcast and radio appearances and engaging articles featuring REDCREST 2025 competitors. “One of the key focuses of our outreach this year has been to highlight our diverse pool of anglers who are vying for the prestigious title,” said Joe Opager, Sr. Director of Communications for MLF. “Our entire team has been focused on sharing in-depth profiles of the competitors, showcasing their unique journeys and the adversity they have faced to get to this point and REDCREST 2025.” By focusing on innovation, unparalleled access to the tournament action and engaging the local community, MLF aims to continue to elevate REDCREST into a can’t miss event for anglers, media and fans alike. “MLF is excited to further enhance the angler, media and fan experience at REDCREST this year,” said Charity Muehlenweg, MLF Sr. Manager of Communications. “Through our carefully planned media events and access to in-depth, real-time coverage of the competition, we’ve worked hard to ensure an enjoyable experience for everyone involved, with a renewed focus on telling the story of REDCREST.”
Fans can tune in online at MajorLeagueFishing.com Thursday – Sunday, April 3-6, to watch all the action live. |